Until 31 December 2014, the VAT charge was calculated as [product price * 1.15]. For example, If the product price is £50 then the VAT charge would have been (50*1.15). In this case, the VAT charge and total would be £57.50.
From 1 January 2015, supplies of telecommunications, broadcasting and electronically supplied services made by EU suppliers to private individuals and non-business customers will be taxable in the Member State of the customer. If your local VAT rate is 19%, for example, and the product price is £50, the total would be (50*1.19). In this case the total would be £59.50.